Giorgio Armani was born in Piacenza, Italy and broke into the fashion industry in the sixties after a brief time in the military service. Giorgio launched his career as a window store Rinascente to update its image. It was on Rinascente's gleaming shop floors that the designer-to-be honed his creative skills and aesthetic flair, and the direction for his clothing line is born. The key to this new offering is denim. Taken for granted today, but less so back then: no designer had ever before included a pair of jeans in their collection. idea of a place where you could find everything and at a fair price. That idea still applies today: for me, Emporio is a collection of garments, accessories and ideas aimed at a design, done in a hurry, could be such a powerful symbol.A logo born sponta.